Brand Story

A brand born with friendship, passion and balance!

Two friends, united by fashion & motherhood had a vision to seek a new path to revolutionize the way women dress in Pakistan. With a passion for fashion and an understanding of the struggles busy women face, they founded a clothing brand that blends style and functionality seamlessly. From chic workwear to effortlessly elegant evening wear, their designs cater to the modern Pakistani woman on the go. By sourcing high-quality fabrics and collaborating with local artisans, they ensure their pieces are not only fashionable but also sustainable. With a commitment to empowering women through their clothing, they strive to make every woman feel confident and empowered in their busy lives.

Welcome to the world of SOHO, where fashion meets function for the modern Pakistani woman.